Home » Archives by: Flora Gordon

Is Your Business Moving?

April 5th, 2018 (No Comments)

Design a plan for your promotional materials and marketing. I once went into a hair salon for an appointment. I met the salon owner who informed me that the salon was about to relocate to a larger space. She was overwhelmed with the prospect of having to get all her marketing material updated with her […]

Plain Language Graphic Design / Plain Graphic Design

June 13th, 2016 (No Comments)

This past weekend, I spoke at the Editors’ Association of Canada conference about Plain Language Graphic Design. I really enjoyed preparing and presenting an overview of a topic I am passionate about — accessible graphic design principles. I have also developed a course on this topic with Simon Fraser University. People don’t usually put the words “plain” and “graphic design” […]

Pre-Print Checklist

February 13th, 2016 (No Comments)

10 Reminders for Proofing Documents and Promotional Materials Are you about to print business cards, a report or send an advertisement to the newspaper? Before sending your document out, make sure to review it throughly, use a “spell check” tool if possible and get a second set of eyes to review it. I recommend working with […]

Being a Creative Consultant

December 4th, 2015 (No Comments)

Clients have often remarked that collaborating with me is vastly different than working with many other graphic designers because I’m not a “yes-person”. I believe in providing my clients with honest, realistic advice about their projects, based on over a decade of professional experience. This experience has allowed me to anticipate needs, challenges, and opportunities […]

Well-Branded Events

September 26th, 2014 (No Comments)

I’ve attended many conferences, fundraisers, trade shows and other public events in the past decade while working as a communication designer and corporate photographer. I’ve had the opportunity to create a cohesive look-and-feel for many such functions, helping businesses and organizations communicate thematic messages to attendees and onlookers. In addition, doing event photography has helped […]

Talking Behind Your Back

February 7th, 2014 (No Comments)

Your printed promotional materials, such as business cards, talk about you behind your back. When you are not around, they have to speak on your behalf. Clear, accurate and visually appealing business cards are a great way to help influence your target audience. I have a specific process when working with clients who want to […]